In collaboration with Insurgents, I led the creative direction for Renée Rouleau’s comprehensive brand refresh, elevating
the presence of this celebrated esthetician and her premium skincare line in a saturated market.

Through in-depth interviews with Renée, her team, and loyal customers, we uncovered our key differentiator: Renée’s unparalleled 28 years of hands-on experience. Renée has physically treated thousands of faces—including those of numerous celebrities—giving her intimate knowledge of real skin concerns and solutions that work.

We created a comprehensive brand book with refined positioning and messaging, visual identity system, photography direction, strategic email marketing campaigns, targeted social media content strategy, Canva templates, and custom branded merchandise including signature T-shirts, and hoodies.