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    <lastmod>2026-03-18</lastmod>
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      <image:title>Work - Birchbox at Walgreens</image:title>
      <image:caption>With the ‘Store within a store’ concept Birchbox had a big say in the look and feel. We wanted the space to feel warm and inviting to mimic a home. Unlike other beauty retail, the products are merchandised by routine to ensure the right products for each type of person. Fun moments include an interactive instagram wall and a “build your own Birchbox” table. I worked closely with architects to select materials, accessories, and signage systems. Rollout across the U.S.: New York, Chicago, Los Angeles, Minneapolis, Dallas, and Miami and more to come.</image:caption>
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      <image:caption>Ingredients focused campaign.</image:caption>
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      <image:title>Work</image:title>
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      <image:title>Work</image:title>
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  <url>
    <loc>https://www.ambershap.com/jcrew</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-21</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c881b89c2ff6123838af7cb/1654881474060-V2AJTEU6Z1T57JPRGFL5/jcrewdenim4.jpg</image:loc>
      <image:title>J.Crew</image:title>
    </image:image>
    <image:image>
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      <image:title>J.Crew</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c881b89c2ff6123838af7cb/1655904476875-VO7I6G6KX1EJKGM2M4GC/AShap_Portfolio_JCREW.png</image:loc>
      <image:title>J.Crew - The launch of #j.crewdenim campaign</image:title>
      <image:caption>Among J.Crew’s first influencer collaborations, this campaign celebrated J.Crew denim and self-expression. I directed influencers on styling and photography, with the campaign launching across social and the J.Crew blog. It quickly went viral, inspiring followers to share their own denim stories.</image:caption>
    </image:image>
    <image:image>
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      <image:title>J.Crew</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c881b89c2ff6123838af7cb/1552943833986-4IHSECPYF5O6QAXQWVJQ/Jcrew_ig3.jpg</image:loc>
      <image:title>J.Crew - Holiday Wishlist Campaign</image:title>
      <image:caption>“Get what you really want” for the holidays. This campaign was shot to look casual, in a persons home. Each was a collection of influencer’s personal items, mixed with J.Crew selects. A simple laydown of objects &amp; clothes can tell a lot about a person.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c881b89c2ff6123838af7cb/1655905350926-RJOY9H7ZDP06EIVG9EAR/AShap_Portfolio_JCREW3.png</image:loc>
      <image:title>J.Crew - JCrew.com editorial page design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c881b89c2ff6123838af7cb/1739370502570-RU7NGU75NOGDG6CL3JGL/Jcrew_cover.jpg</image:loc>
      <image:title>J.Crew - J.Crew Denim Catalog</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c881b89c2ff6123838af7cb/1739370530483-R97LKUFTVDJDAPOFJKPU/Jcrew_spread3.jpg</image:loc>
      <image:title>J.Crew - J.Crew Denim Print Mailer</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c881b89c2ff6123838af7cb/1552943243859-GGN0NLV7INARAGDTYU60/Jcrew_2.jpg</image:loc>
      <image:title>J.Crew</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c881b89c2ff6123838af7cb/1655905466438-A8WBQSCBD0M0JZQIEB13/AShap_Portfolio_JCREW5.png</image:loc>
      <image:title>J.Crew - catalog design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c881b89c2ff6123838af7cb/1655919655929-R1DCV75AJX5P7A01NODA/AShap_Portfolio_jcrew6.png</image:loc>
      <image:title>J.Crew - Gift Better Holiday Digital Ads</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c881b89c2ff6123838af7cb/1761059474753-3NNN1RXFGLXCH0Y0UAXW/jcrew_typelockup1.png</image:loc>
      <image:title>J.Crew</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c881b89c2ff6123838af7cb/1739370096153-ZDFLU8Z87RT0FWZFXASZ/JCrew_london_Marketing_Invatation.png</image:loc>
      <image:title>J.Crew - J.Crew International Launch</image:title>
      <image:caption>This in-store guide highlights J.Crew's new London locations as part of the brand's UK debut.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c881b89c2ff6123838af7cb/1739370580725-RMFVV4TTMVCK6HDWN46Y/IPAD_PORTFOLIO_jcrew10.jpg</image:loc>
      <image:title>J.Crew - J.Crew Holiday Gift Cards</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c881b89c2ff6123838af7cb/1553013544886-UFP1K9J6IVYEJDZAUL60/madewell.jpg</image:loc>
      <image:title>J.Crew - madewell logos and retail elements</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c881b89c2ff6123838af7cb/1761058845945-E6N2JQ83L3MH0SYA9J62/jcrew_cab.jpg</image:loc>
      <image:title>J.Crew - J.Crew London cabs</image:title>
      <image:caption>Introducing the NEW store to London</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ambershap.com/birchbox-x</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c881b89c2ff6123838af7cb/1666963191504-BFQGNGLYLFMPAW0DXUAA/Screen+Shot+2022-09-30+at+3.58.27+PM.png</image:loc>
      <image:title>Birchbox</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c881b89c2ff6123838af7cb/1664553016319-JG9LQ9YXVSF6FQ1EXF2Y/image-asset.png</image:loc>
      <image:title>Birchbox - The Birchbox Mission</image:title>
      <image:caption>To deliver an experience designed for the casual beauty consumer – bringing ease and fun to discovering, buying, and using beauty products. Scope: Strategy, creative direction, brand evolution, video direction, social &amp; content, digital assets, email, monthly box designs, brand guidelines, merchandise and store design, team leadership.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c881b89c2ff6123838af7cb/1664818876081-H8XGWWJ3NKV416L26U6E/image-asset.gif</image:loc>
      <image:title>Birchbox - Monthly box design &amp; direction</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c881b89c2ff6123838af7cb/1664818157711-F6P01J7QSGH1IC86RS6E/image-asset.png</image:loc>
      <image:title>Birchbox</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c881b89c2ff6123838af7cb/1664553652551-3RWAEF1KT6OS5H02TTE3/1b81174ab98647cdb9a823712b0a7cf1-1.jpeg</image:loc>
      <image:title>Birchbox - Birchbox at Walgreens</image:title>
      <image:caption>A collaboration between Birchbox and Walgreens ideated the ‘Store within a store’ concept , and Birchbox had a big say in the look and feel. I wanted the space to feel warm and inviting to mimic a home. Unlike other beauty retail, the products are merchandised by routine to ensure the right products for each type of person. Fun moments include an interactive instagram wall and a “build your own Birchbox” table. I worked closely with architects to select materials, accessories, and signage systems. Locations: New York, Chicago, Los Angeles, Minneapolis, Dallas, and Miami.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c881b89c2ff6123838af7cb/1664553674705-EOXE8SAZPHU5DI70AMDD/181205_JF_BIRCHBOX_WALGREENS__WALL-STREET_SHOT_08.gif</image:loc>
      <image:title>Birchbox</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c881b89c2ff6123838af7cb/1664551531927-RWBOPVUG7YPQMD14OT15/image-asset.png</image:loc>
      <image:title>Birchbox - Video/content creation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c881b89c2ff6123838af7cb/1664818035275-DE42PZV8XLPLNRCIITL3/image-asset.png</image:loc>
      <image:title>Birchbox - Social &amp; Content</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c881b89c2ff6123838af7cb/1664553549269-3EA3344W9JBA9OS2Z4L7/onboardingseries.jpeg</image:loc>
      <image:title>Birchbox - Acquisition/retention/promotional email strategy and design</image:title>
    </image:image>
    <image:image>
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      <image:title>Birchbox</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c881b89c2ff6123838af7cb/1664554320893-GNVBVLBVSU7FSBKPL6XV/B_Holiday_2018_Countdown-to-Beauty.jpg</image:loc>
      <image:title>Birchbox - Holiday 2018</image:title>
      <image:caption>December Holiday box &amp; Count Down to Beauty advent calendar</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c881b89c2ff6123838af7cb/1664826436038-YBGR5JBUFTRS4Q2AP6WX/image-asset.jpeg</image:loc>
      <image:title>Birchbox - An array of graphic treatments and executions</image:title>
    </image:image>
    <image:image>
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      <image:title>Birchbox</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ambershap.com/glamsquad1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c881b89c2ff6123838af7cb/1664985658737-F9LTJ5MIGA4U4KVC576S/Shot_02_Ashley_Highlighter_Bronze_rgb_144.jpg</image:loc>
      <image:title>Glamsquad</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c881b89c2ff6123838af7cb/1664898809202-R1G54ZIU6BPWNXQ9QBRI/Shot_11_Cleirys_Lip_Rose_large.jpg</image:loc>
      <image:title>Glamsquad - Glamsquad, an on-demand app for hair, makeup and nails–anytime, anywhere.</image:title>
      <image:caption>The first every makeup collection for Glamsquad, your “must-haves” for looking your best. The GS beauty professionals incorporate these into their tool kit, and other potential buyers can buy on Glamsquad.com to purchase. The campaign aims to be fresh, timeless, easy, for all ages. Photography Tory Rust. Scope: Strategy, creative/art direction, video direction, social &amp; content, web, app &amp; digital assets, email, brand guidelines, shoot production, team leadership.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c881b89c2ff6123838af7cb/1664896741667-WZLD019CFXAVKTE0TSMB/image-asset.jpeg</image:loc>
      <image:title>Glamsquad</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c881b89c2ff6123838af7cb/1664898437619-UIJI6P9ZX7PRC3UC7F0X/settingspray.gif</image:loc>
      <image:title>Glamsquad</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c881b89c2ff6123838af7cb/1664898057985-DNN1LRGQMQ4GZP6RXSQ5/Screen%2BShot%2B2019-03-29%2Bat%2B6.29.32%2BAM.png</image:loc>
      <image:title>Glamsquad</image:title>
      <image:caption>Brand imagery shot for makeup launch. Used across site, app, and social.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c881b89c2ff6123838af7cb/1664898086543-TXTZ1QZVPSQUP1QN2RVI/GLAMSQUAD_MAKEUP_SITE3.jpeg</image:loc>
      <image:title>Glamsquad</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c881b89c2ff6123838af7cb/1664898397976-00OJKMYLGNG5HEM7ZZTK/GroupShot_hand.gif</image:loc>
      <image:title>Glamsquad</image:title>
    </image:image>
    <image:image>
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      <image:title>Glamsquad</image:title>
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    <image:image>
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      <image:title>Glamsquad</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c881b89c2ff6123838af7cb/1664898126682-SYFBFU8OW7DBGK3M1KS8/110818_glamsquad_0062_r.jpeg</image:loc>
      <image:title>Glamsquad - Glamsquad hair styling collection campaign</image:title>
      <image:caption>The first every styling collection for Glamsquad. A collection of hairstyling essentials with its clients in mind. The result is an assortment that includes everything you (or your Glamsquad stylist) would need to get your perfect hairstyle.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Glamsquad</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c881b89c2ff6123838af7cb/1664899130896-J34JM9YMR11GBYWI5L98/image-asset.jpeg</image:loc>
      <image:title>Glamsquad - The Styling Collection INFLUECER Campaign</image:title>
      <image:caption>The “it starts with you” campaign was created to promote the styling collection launch. 9+ influencers, who actually use the Glamsquad services. Campaign rolled out to the site, app, online, video and OOH. LA , Boston, and NYC had digital and print OOH in specific neighborhoods to target customers. Photography Ben Ritter.</image:caption>
    </image:image>
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    <loc>https://www.ambershap.com/framebridge</loc>
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    <lastmod>2025-10-09</lastmod>
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      <image:title>Framebridge - Framebridge</image:title>
      <image:caption>A lifestyle brand which aims in making framing delightful, and encourages their customer to frame their own stories, what they love, and everything in between. It’s more than just the frame, it’s the story inside. Live Life to the Framest. Scope: Design, strategy, execution for all brand platforms–website, email, print, paid social, art direction, retail. Close collaboration with the talented in-house creative team.</image:caption>
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      <image:caption>Concept, design, and execution of the brand’s site relaunch and seasonal campaigns.</image:caption>
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      <image:caption>Hardwood frame launch. Photography Kate S Jordan</image:caption>
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      <image:title>Framebridge - Landon Nordeman X Framebridge</image:title>
      <image:caption>The go-to photographer of the MET Gala collaborated with Framebridge to launch four limited edition prints just days ahead of the event. A social media campaign, paired with an in-store event, guided customers to the website for a chance to own a piece of fashion history.</image:caption>
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      <image:title>Framebridge - Framebridge x Clare V. Collaboration</image:title>
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      <image:title>Framebridge</image:title>
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      <image:title>Framebridge</image:title>
      <image:caption>Email design and strategy for evergreen and seasonal emails.</image:caption>
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      <image:title>Framebridge - NEW Small Space Gallery Walls</image:title>
      <image:caption>Just upload your photos and choose from a selection of Small Space gallery walls. They come to your door framed with a hanging guide. Photo art direction, design, and execution across all platforms.</image:caption>
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      <image:title>Framebridge</image:title>
      <image:caption>PDP Imagery &amp; art sourcing on numerous launches.</image:caption>
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      <image:title>Framebridge - The Chelsea and Bowery Frames</image:title>
      <image:caption>To announce the return of the best-sellers, Chelsea and Bowery, we embraced a trend-driven campaign centered around all things shiny, perfectly complementing the aesthetic of the frames themselves.</image:caption>
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      <image:title>Framebridge - Framebridge Pride Month Store windows</image:title>
      <image:caption>The Framebridge window displays highlight new product launches and major events. For Pride Month, Framebridge collaborated with LGBTQIA+ artists, featuring their artwork both online and in-store displays. This particular display is from the DC store, located right along the Pride parade route.</image:caption>
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      <image:title>Creative Explorations - Shoes telling stories 1</image:title>
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      <image:title>Creative Explorations - Shoes telling stories 1</image:title>
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      <image:title>Creative Explorations - Shoes telling stories 2</image:title>
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    <loc>https://www.ambershap.com/the-science-of-skin-science</loc>
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    <lastmod>2025-11-06</lastmod>
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      <image:title>The Science of Skin Summit - The Science of Skin Summit 2025, Austin Texas</image:title>
      <image:caption>Brand Strategy, Logo &amp; Visual Identity Partnering with the agency, Insurgents, I development the brand strategy, logo, and visual identity for The Science of Skin Summit (formerly The Science of Skincare Summit). The goal was to evolve the brand into something as dynamic and future-forward as the Summit itself.</image:caption>
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      <image:title>The Science of Skin Summit - The Science of Skin Summit 2025, Austin Texas</image:title>
      <image:caption>Brand Strategy, Logo &amp; Visual Identity Partnering with the agency, Insurgents, I development the brand strategy, logo, and visual identity for The Science of Skin Summit (formerly The Science of Skincare Summit). The goal was to evolve the brand into something as dynamic and future-forward as the Summit itself.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c881b89c2ff6123838af7cb/1762367212085-EQLCEKO22WUZGBS5BCOQ/SSS_IG_Namechange.gif</image:loc>
      <image:title>The Science of Skin Summit</image:title>
      <image:caption>Drawing inspiration from scientific discovery, innovation, and human energy, the new identity captures the conference’s mission to redefine how we think about skin and its care. The design system pairs clean modern typography with a vibrant color palette and graphic forms that reflect movement, experimentation, and transformation.</image:caption>
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      <image:title>The Science of Skin Summit</image:title>
      <image:caption>Now in its fifth year, the Austin-based Summit brings together leading Dermatologists, Estheticians, Entrepreneurs, Product Developers, Medfluencers, and Marketing Experts for three days of exploration, demonstration, and connection — all under a bold new brand that embodies its progressive spirit.</image:caption>
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      <image:caption>With the brand book and visual elements in hand, the Summit team brought the new identity to life across every touchpoint of the event.</image:caption>
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