The first every makeup collection for Glamsquad, your “must-haves” for looking your best. The GS beauty professionals incorporate these into their tool kit, and other potential buyers can buy on Glamsquad.com to purchase. The campaign aims to be fresh, timeless, easy, for all ages.
Photography Tory Rust.
Scope: Strategy, creative/art direction, video direction, social & content, web, app & digital assets, email, brand guidelines, shoot production, team leadership.
Brand imagery shot for makeup launch. Used across site, app, and social.
The first every styling collection for Glamsquad. A collection of hairstyling essentials with its clients in mind. The result is an assortment that includes everything you (or your Glamsquad stylist) would need to get your perfect hairstyle.
The “it starts with you” campaign was created to promote the styling collection launch. 9+ influencers, who actually use the Glamsquad services. Campaign rolled out to the site, app, online, video and OOH. LA , Boston, and NYC had digital and print OOH in specific neighborhoods to target customers.
Photography Ben Ritter.