Brand Strategy, Logo & Visual Identity
I led the development of a new brand strategy, logo, and visual identity for The Science of Skin Summit (formerly The Science of Skincare Summit). The goal was to evolve the brand into something as dynamic and future-forward as the Summit itself.
Drawing inspiration from scientific discovery, innovation, and human energy, the new identity captures the conference’s mission to redefine how we think about skin and its care. The design system pairs clean modern typography with a vibrant color palette and graphic forms that reflect movement, experimentation, and transformation.
Now in its fifth year, the Austin-based Summit brings together leading Dermatologists, Estheticians, Entrepreneurs, Product Developers, Medfluencers, and Marketing Experts for three days of exploration, demonstration, and connection — all under a bold new brand that embodies its progressive spirit.
With the brand book and visual elements in hand, the Summit team brought the new identity to life across every touchpoint of the event.