Among J.Crew’s first influencer collaborations, this campaign celebrated J.Crew denim and self-expression. I directed influencers on styling and photography, with the campaign launching across social and the J.Crew blog. It quickly went viral, inspiring followers to share their own denim stories.
“Get what you really want” for the holidays. This campaign was shot to look casual, in a persons home. Each was a collection of influencer’s personal items, mixed with J.Crew selects. A simple laydown of objects & clothes can tell a lot about a person.
This in-store guide highlights J.Crew's new London locations as part of the brand's UK debut.
Introducing the NEW store to London