One of the first J.Crew influencer collaboration campaigns, to showcase J.Crew denim and how to make it your own. I gave guidance to the influencers on how style their jeans and how to photograph themselves. The campaign launched on all social platforms, and the J.Crew blog.
“Get what you really want” for the holidays. This campaign was shot to look casual, in a persons home. Each was a collection of influencer’s personal items, mixed with J.Crew selects. A simple laydown of objects & clothes can tell a lot about a person.
This in-store guide highlights J.Crew's new London locations as part of the brand's UK debut.