Gigi is that perfect balance between edge and approachability, she is a 21st century role model defined by her dichotomies. From day to night, on or off the runway, the collection captured her spirit as an icon and role model.
Brand Strategy, Design Principles, Brand Book
Scope: Creative Direction, photo art direction, design, logo system and brand book guidelines. Collaboration with Insurgents
From legendary palaces and remote retreats to timeless modern classics, these hotels enable the traveler to collect a world of unique, authentic, experiences that capture both luxury and place.
Scope: Creative Direction, copy collaboration, photo art direction, design, logo system and brand book guidelines.
As part of the first in-house agency for NYC tourism under Mayor Bloomberg, I art directed many city wide and international campaigns and partnered with City Hall. The campaigns ran on the website, in the NYC airports, taxis, subways, street banners and print materials.