Gigi is that perfect balance between edge and approachability, she is a 21st century role model defined by her dichotomies. From day to night, on or off the runway, the collection captured her spirit as an icon and role model.
Concept creation for multiple seasonal haircare campaigns. Including packaging design, advertising and activations. Big picture ideating with the client in a 2 day workshop enabled cohesion and alignment.
Packaging design focusing on the concept, Glimmering Starry Night, across all categories.
Packaging design focusing on the concept, Shine Bright, across all categories.
An evolution of the bestselling Rare fragrance, Rare Intense is timeless, romantic, rare.
Sunless Tanning Serum
Wanderlust for the exotic.
A new CHI haircare collection uses typography and a rich color to elevate the line to align with the high end ingredients as well as the competitors in the market place.
A natural sunscreen collection that protects the skin with non-toxic, mineral-based ingredients.
Daily Essentials Vitamins & Inner Beauty- Hair, Skin & Nail Health
Sassy. Sexy. Cool. Eye focused makeup collection.
A world of authentic fragrances expertly crafted by master perfumers.
An array of color category line extensions.
As part of a line extension, the Far Away Intense fragrances are literally, more intense than the original collection. The black sleek bottles and caps elevate and distinguish the collection, but the tassel colors relate back to the original scents.
Mesmerize, a captivating men’s eau de toilet and body lotions.
Rebrand for the Avon shapewear category.
In person and virtual celebration with customers and representatives. A deep dive into the iconic ads and graphics in Avon history, inspired the graphics for the convention swag.
Sexy Escape fragrance mist collection.
The first mens haircare collection for the brand
Launch of new packaging design, advertising and overall brand look and feel.