The 'store within a store' concept gave Birchbox creative freedom to design a warm, home-like space unlike traditional beauty retail. Products are merchandised by routine to help customers find their perfect match. Fun touchpoints include an Instagram wall and 'build your own Birchbox' table. I collaborated with architects on materials, accessories, and signage that brought the vision to life.
Locations in New York, Chicago, Los Angeles, Minneapolis, Dallas, and Miami.
With the expansion of CVS’s BeautyIRL concept, Glamsquad partnered to offer in-store express beauty services. I collaborated on the design of the BeautyIRL station environment, developing branded elements including service menus and POS endcaps. We also launched GSQ by Glamsquad, a curated line of styling products used at the stations for customers to experience firsthand and available for purchase in-store.
The Framebridge window displays highlight new product launches and major events. For Pride Month, Framebridge collaborated with LGBTQIA+ artists, featuring their artwork both online and in-store displays. This particular display is from the DC store, located right along the Pride parade route.
Brought the many campaigns and collaborations to life for the in-store customers.
Every NYC tourism campaign was translated into the Official NYC Information Center’s stores and windows to ensure brand consistency and cohesive messaging.