The 'store within a store' concept gave Birchbox creative freedom to design a warm, home-like space unlike traditional beauty retail. Products are merchandised by routine to help customers find their perfect match. Fun touchpoints include an Instagram wall and 'build your own Birchbox' table. I collaborated with architects on materials, accessories, and signage that brought the vision to life.
Locations in New York, Chicago, Los Angeles, Minneapolis, Dallas, and Miami.
The Framebridge window displays highlight new product launches and major events. For Pride Month, Framebridge collaborated with LGBTQIA+ artists, featuring their artwork both online and in-store displays. This particular display is from the DC store, located right along the Pride parade route.